HBO Boxing and Glenn Pere

 “As soon as the deal is done, the first thing we do is focus on creating the name and the artwork for the fight. That name and that artwork create the first impressions in the consumer’s mind and, live forever in the annals of the sport once the fight is over. We need the best and that’s why for fights which are the biggest of the biggest we turn to Glenn Pere and his agency, Pere360 for their innovation and expertise. Lewis Tyson wasn’t on until Glenn said it was on. As a result the Lewis Tyson fight was the biggest grosssing fight in boxing history.” 

Mark Taffet, Sr. Vice President of Sports Operations and PPV